Examples that matter, not hypotheticals.
Real-World Use Cases
Each use case is built on real market events—lawsuits, industry shifts, and product moves—that show how strategy, compliance, and standards play out in practice.
Learning from the Field
The biggest risks often go unnoticed until it’s too late. By studying how peers have faced compliance failures, strategic blind spots, or product missteps, leaders can prevent costly mistakes before they happen.
Actionable Foresight
Every case translates into decisions leaders can act on—whether to mitigate risk, align teams, or design products that meet standards and gain adoption.
Strategy Use Case: Building a Women’s Health Strategy from the Ground Up
Challenge:
Without a custom women’s health narrative based and alignment across product categories, the company risked fragmented initiatives, missed opportunities, and potential missteps in repositioning existing products. The company needed a way to quantify the opportunity, build internal consensus, and prioritize the most strategic entry points.
A national healthcare company with an established presence in respiratory and sleep products recognized that women’s health represented a major market opportunity. However, leadership admitted they had never built a cohesive women’s health strategy and lacked clarity on where to begin.
Action:
Through The Women’s Health Business Impact Assessment™, the company could define what women’s health means in the context of the company’s business, identify high-impact opportunities, and create key KPI metrics and ROI framework to measure success. The assessment also mapped federal and regulatory developments shaping the market and delivered a risk profile with recommendations to mitigate potential obstacles.
Outcome:
The company gained a clear baseline for women’s health, avoided costly false starts, and developed a roadmap to accelerate growth in existing product categories they had previously overlooked. Most importantly, the process established an internal women’s health narrative and division alignment, giving the leadership team both the clarity and confidence to move forward.
Compliance Use Case: FemTech Privacy Failures
Challenge:
The company faced investigations, class-action lawsuits, and public backlash. Regulators demanded audits, stricter compliance practices, and transparency reforms. Beyond legal risk and financial penalties, the brand suffered a severe erosion of consumer trust - exactly the kind of damage that can stall adoption and invite competitors in.
A leading women’s health app promised users that their reproductive and fertility data would remain private. In reality, the platform quietly, unknowingly shared sensitive health details with third-party analytics and marketing firms, some of which operated overseas. Weak safeguards left personal information vulnerable to exposure and misuse.
Action:
Through The Proactive Compliance Readiness Assessment, partnered with our Privacy Dial™ Framework and Women’s Health Data Axis™, the company could flag vulnerabilities in data governance, third-party sharing, and security protocols before a regulatory or reputational crisis. The assessment also mapped federal and regulatory developments shaping the market and delivered a clear risk profile to mitigate exposure, strengthen privacy and consent practices.
Outcome:
By overhauling their privacy and compliance practices, the company avoided regulatory penalties and public backlash, while protecting long-term growth. The strengthened safeguards rebuilt user trust, reduced churn, and positioned the brand as a credible leader in women’s health innovation.
Standards Use Case: Expanding Women’s Health Beyond Reproductive Tracking
Challenge:
Without an internal audit system for women’s health standards, the company risked 1.) piecemealing features together that did not fully address a woman’s broader health needs and 2.) risked creating products that alienated current and future female users by overlooking inclusivity metrics and lifecycle differences.
One of the first mainstream fitness trackers initially approached women’s health primarily through menstrual and fertility tracking. While valuable, this narrow focus risked reinforcing the misconception that women’s health is only about reproduction. Growing consumer demand and industry pressure pushed the company to expand its offerings to include heart rate variability, sleep patterns, and inclusive product design (such as wrist sizes better suited to women).
Action:
Applying women’s health technology standards ensured that their product teams addressed key issues like cardiovascular differences, ergonomics, usability, and long-term health outcomes. The Women’s Health Standards Alignment Assessment would guide the development team in embedding women’s health considerations directly into the product lifecycle, ensuring the transition from reproductive-only to whole-person women’s health felt intentional and credible.
Outcome:
By expanding its product roadmap in line with the newly introduced industry standards for women's health technology, the company strengthened product adoption, increased retention, and built trust with women consumers, leading to increased market share. More importantly, they shifted their internal women's health narrative away from “women’s health = fertility” toward a broader, standards-driven model that reflects women’s life-cycle health journeys.