Smarter Decisions For Tomorrow.
Everyone deserves the opportunity to achieve their highest level of health. For us, that begins with women. Women’s health should never be an afterthought or narrowly defined, but a data-driven foundation built into every strategy and standard that shapes care and innovation.
What Drives Us
To make women’s health impossible to ignore — by ensuring it is built into the systems, strategies, and standards that shape care and innovation.
Our Vision
A world where women’s health is treated not as a niche, but as a foundation — driving equity, shaping innovation, and improving outcomes for all.
Our Values
Our Mission
A Word from Our Founder & Managing Director
Sheena D. Franklin
Our Approach
I founded 1836 & Co. on the belief that women’s health is a foundation for growth and innovation—not a side category. From the start, our work has been guided by the values that drive measurable progress: foresight, transparency, and partnership.
We exist to help digital health and consumer technology companies move beyond intention—embedding women’s health into strategy, decision-making, and product design. Through disciplined analysis and trusted collaboration, we enable leaders to capture opportunity, mitigate risk, and build enduring market advantage—because women’s health is essential to both business sustainability and the future of healthcare.
These values are shaped by my own path. As Chair of the Women’s Health Working Group for the Consumer Technology Association, I led the creation of the first industry standards for women’s health technologies. I have represented Fortune 50 companies as a healthcare lobbyist before the Administration, Congress, the FDA, and CMS, and founded The K’ept Health Institute, a women’s health informatics company. My TEDx talk, “Leveling the Playing Field: The Importance of Women’s Health Data,” reached over 30,000 views in its first month.
We approach every engagement with discipline and foresight — combining policy insight, industry standards, and market intelligence to bring clarity where others see complexity.
