Focused impact, measurable change.

Our impact areas are designed to meet companies at pivotal moments — from shaping early strategy to sustaining long-term leadership.

Market Entry Strategy

We help consumer tech and digital health companies enter the women’s health market with precision.

  • Identify where unmet needs and growth opportunities intersect.

  • Assess regulatory, payer, and trust landscapes to avoid costly missteps.

  • Build entry strategies grounded in foresight, not guesswork.

Outcome: Companies launch into women’s health with confidence, clarity, and a defensible path to traction.

Industry Standards Alignment

We help companies align with the first industry-wide standards developed by the Consumer Technology Association, which were created to ensure that women’s health factors are built into technology design.

  • Translate standards into practical guidance for product development and validation.

  • Apply women-specific performance requirements and best practices across categories.

  • Position organizations to meet industry benchmarks that signal quality and credibility.

Outcome: Companies design and scale technologies that meet recognized standards, differentiate in the market, and set the pace for women’s health innovation.

Product Strategy

We guide teams in designing, validating, and positioning products that resonate with women’s health consumers.

  • Stress-test product concepts against lifecycle needs and compliance standards.

  • Map where data gaps and trust barriers could undermine adoption.

  • Ensure alignment with women-specific standards and best practices.

Outcome: Products built for women’s health that meet the bar for trust, usability, and market relevance.

Growth & Scaling

We advise mature companies on how to expand and scale their women’s health portfolios.

  • Evaluate where to extend existing categories into women’s health.

  • Unlock pathways for payer traction, retail expansion, or acquisition strategies.

  • Anticipate regulatory, reputational, and competitive risks before they stall growth.

Outcome: Companies move beyond pilots and narrow offerings to establish lasting market leadership.