Focused Impact Measurable Change .

Our impact areas are designed to meet companies at pivotal moments, from shaping early strategy to sustaining long-term leadership. They provide the structure to navigate complexity, anticipate change, and convert challenges into growth strategies for long-term success.

Strategic Briefings

We guide teams in designing, validating, and positioning products that resonate with women’s health consumers.

  • Stress-test product concepts against lifecycle needs and compliance standards.

  • Map where data gaps and trust barriers could undermine adoption.

  • Ensure alignment with women-specific standards and best practices.

Outcome: Products built for women’s health that meet the bar for trust, usability, and market relevance.

Growth & Scaling

We advise mature companies on how to expand and scale their women’s health portfolios.

  • Evaluate where to extend existing categories into women’s health.

  • Unlock pathways for payer traction, retail expansion, or acquisition strategies.

  • Anticipate regulatory, reputational, and competitive risks before they stall growth.

Outcome: Companies move beyond pilots and narrow offerings to establish lasting market leadership.

Market Entry Strategy

We help consumer tech and digital health companies enter the women’s health market with precision.

  • Identify where unmet needs and growth opportunities intersect.

  • Assess regulatory, payer, and trust landscapes to avoid costly missteps.

  • Build entry strategies grounded in foresight, not guesswork.

Outcome: Companies launch into women’s health with confidence, clarity, and a defensible path to traction.

Standards Alignment

We help companies align with the first industry-wide standards developed by the Consumer Technology Association, which were created to ensure that women’s health is built into technology design.

  • Translate standards into practical guidance for product development and validation.

  • Apply women-specific performance requirements and best practices across categories.

  • Position organizations to meet industry benchmarks that signal quality and credibility.

Outcome: Companies design and scale technologies that meet recognized standards, differentiate in the market, and set the pace for women’s health innovation.